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"The Four" by Scott Galloway is a book that analyzes the impact of the four most powerful tech companies in the world: Amazon, Apple, Facebook, and Google. The book delves into the strategies and tactics these companies use to maintain their dominance in the tech industry and explores the broader implications of their power on society and the global economy. Galloway provides insights into how these companies have shaped the way we live, work, and interact with each other, and offers predictions about the future of these tech giants.